The name is a road. Mulholland Drive runs the spine of the hills above Los Angeles, the city glittering on one side, the Valley on the other, best taken at night with the windows down. It stands for a particular kind of California: unhurried, exact, a little mythic.

That is the brand. Vintage soul, modern science. Real actives, chosen to work. Concentrated formulas that last. One scent carried head to foot. Born in the hills above Los Angeles, where the light is easy and the standard isn’t.